May 9, 2023

Prompt Engineering and AI in Fintech: Staying Ahead of the Competition



Prompt Engineering , AI , Fintech

Navigating the maze of regulatory requirements while meeting consumer demands is a formidable task that fintech companies face daily. Combining prompt engineering with AI technologies offers a dynamic toolkit that helps fintech players achieve their objectives faster and smarter.

Prompt engineering is particularly important in fintech because the industry is heavily regulated, and companies need to move quickly to keep up with changing regulations and customer needs.

By using agile methodologies and rapid prototyping, fintech companies can quickly develop and deploy new products and services, test them with customers, and iterate on their designs to ensure they meet regulatory requirements and customer needs.

AI is also a critical component of fintech, as it enables companies to analyze vast amounts of data to gain insights into customer behavior and market trends. By using machine learning algorithms and other techniques, fintech companies can provide personalized financial advice, detect fraud and other types of financial crime, and automate various aspects of their operations.

Together, prompt engineering and AI offer a powerful combination that can help fintech companies grow and succeed in a highly competitive industry. Here are some of the key ways that these technologies can benefit fintech companies:

Faster Time-to-Market

One of the biggest challenges facing companies is time-to-market. According to a survey by EY, 49% of companies said that their biggest challenge was the ability to develop new products quickly. Prompt engineering can help address this challenge, as it enables companies to develop and deploy new products and services faster than traditional development methods. Additionally, a study by McKinsey found that companies that use agile development methodologies can reduce their time-to-market by up to 80%.

Improved Customer Experience

Customers expect a seamless and personalized experience from the companies they do business with. By leveraging AI to offer personalized products and services, companies can improve the customer experience and increase customer loyalty. Additionally, a report by PwC found that 73% of customers would be willing to use financial services provided by a tech company they already use for non-financial services. This presents an opportunity for companies to cross-sell and offer their existing customers a wider range of products and services.

Enhanced Regulatory Compliance

Staying compliant with regulatory requirements is critical to doing business, especially in highly-regulated industries such as healthcare and financial services. The cost of non-compliance can be significant, both in terms of financial penalties and reputational damage. Prompt engineering can help companies stay compliant with regulations by enabling them to quickly develop and deploy products and services that meet regulatory requirements. Additionally, a report by Accenture found that using AI to automate compliance tasks can reduce the cost of compliance by up to 30%.

Innovation and Agility

Companies must be able to innovate and adapt to changing market conditions quickly. By using prompt engineering and AI, companies can rapidly develop and deploy new products and services, and gain insights into market trends and customer behavior to identify new opportunities for growth and innovation. According to a report by KPMG, global investment in AI and other emerging technologies reached $111.8 billion in 2018, up from $50.8 billion in 2017. This highlights the growing importance of these technologies in driving innovation and growth across various industries.

Tangible Example of Prompt Engineering

  • Amazon: Amazon uses AI and prompt engineering to power its recommendation engine, which suggests products to customers based on their purchase history and browsing behavior. The company also uses AI to power its voice-activated assistant, Alexa, which can perform a variety of tasks for users.

  • Google: Google uses AI to power its search engine, which uses natural language processing and machine learning to provide relevant search results to users. The company also uses prompt engineering to quickly develop and deploy new features for its products, such as Google Assistant and Google Maps.

  • Microsoft: Microsoft uses AI and prompt engineering to power its virtual assistant, Cortana, which can perform a variety of tasks for users, such as setting reminders and making phone calls. The company also uses AI to power its chatbot, Zo, which can have conversations with users and provide personalized recommendations.

Importance of Hiring Prompt Engineers

In order to fully leverage the benefits of prompt engineering and AI in fintech, companies need to have access to top talent in these fields. Hiring prompt engineers who are skilled in agile methodologies and rapid prototyping, as well as data scientists and machine learning experts, can be a challenge for many companies.

That's where staff augmentation providers like Sundevs come in. By working with a staff augmentation provider, companies can tap into a global pool of highly skilled professionals who specialize in prompt engineering and AI. These providers can help companies find and hire top talent quickly, without the need to invest in costly and time-consuming recruitment processes.

In addition, working with a staff augmentation provider can help companies stay nimble and flexible in a rapidly changing business environment. Instead of hiring full-time employees for specific projects, companies can hire prompt engineers and other professionals on a project basis, which allows them to quickly scale up or down as needed. This approach can help companies save on overhead costs while still maintaining a high level of quality and expertise.


Prompt engineering and AI are essential for fintech companies to remain competitive and meet the evolving needs of their customers. By using prompt engineering methodologies, companies can develop and deploy new products and services quickly while ensuring compliance with regulatory requirements. The use of AI enables companies to gain insights into customer behavior and market trends, provide personalized financial advice, automate various aspects of their operations, and detect fraudulent activities.

Hiring prompt engineers is crucial for companies that want to maximize the benefits of prompt engineering. Sundevs, as a provider of staff augmentation services, can help fintech companies find highly skilled prompt engineers to join their teams. As the business landscape continues to evolve, prompt engineering and AI will play an increasingly important role in driving fintech companies' success.